Indonesia is a large nation, so why don't our brands dominate globally?

Are we too focused on playing the short game of profit-making, while putting aside the long game of legacy-making? What if designers and strategists are the key to shifting that? And what if they are the ones keeping innovation alive and helping brands thrive in their own way? If that’s the case, why don’t brand owners and designers have a common ground to exchange ideas?

That is why BaD Conference exists. In just one workday, you will leave with a refreshed perspective and a lasting sense of belonging—knowing we are in this industry together, pushing it forward. Whether you are a brand owner, manager, strategist, or designer, join the conversation and let’s design the solutions to our struggles collectively, both on stage and off.